PUBLIC INFORMATION DIVISION
The Public Information Division in collaboration with the Publications Division maintains a professional format standard throughout public communications, media relations, community affairs and any other forum of communicating to the public. The Public Information Division is charged with the strategic progress of educating the public on important safety initiatives to help them improve community policing to include providing the community with transparency on critical incidents. The division is also charged with providing professional development training and education to the office in efforts to enhance the profession.
DUTY SCOPE AND RESPONSIBILITIES
In accordance with General Orders, a Public Information Officer (PIO) works closely with the Publications Division and the DAS Division to perform difficult professional and administrative work planning, organizing, developing and implementing communication actions, activities and messaging though social media, website content, and other digital and traditional marketing, advertising and public relations platforms. Their responsibilities and duties may include, but are not limited to, the following;
Assists in the planning, development, implementation, and administration of the Sheriff’s Office's communication plan and strategies.
Creates, plans, implements, and monitors social media campaigns.
Creates and develops content for social media platforms and electronic distribution.
Creates and manages content on the Sheriff’s Office's website.
Writes, edits, and distributes press releases and media advisories.
Creates and designs flyers, pamphlets and other print media.
Develops electronic and print media advertisements.
Assists in public relation actions and activities.
Assists with implementing the Sheriff’s Office's public information programs.
Enhances media relations.
Assists in the preparation and dissemination of emergency information and communications.
Monitors the Sheriff’s Office's social media performance.
Monitors social media groups, trends, tools and applications and recommends actions.
Conducts statistical analysis.